I spent much of my career at a respected Chicago agency that believed brands should shape every interaction, customers are the ultimate tie-breaker, and activations should prioritize business results over marketing KPIs.

 

As clients began in-housing more and more marketing capabilities, I saw firsthand their challenges in forming effective teams. While agencies get a lot of things wrong, they do a great job of inspiring creativity, curiosity, and experimentation. Clients benefit from being close to the products and services they create but building a creative environment focused on solving real consumer problems does not always come naturally. I saw an opportunity to leverage my experience to bring the strengths of both sides together to help in-house marketing teams be more effective. 

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I have a proven playbook to give in-house teams the information, insights, and workflows to increase their business impact.  Most recently, I transformed a collection of disparate marketing resources spending 75% of their time on non-revenue generating activities into a unified center of excellence supporting multiple brands and developing campaigns that increased sales by as much as 70%.