Results

Armed with the right information, insights, and tools, marketing teams are capable of amazing things. Whether I was leading an agency or in-house team, I am proud of the measurable impact my teams have delivered.

Same Day Mortgage

Product Launch

By bringing together channel owners to activate the brand's entire eco-system, we orchestrated a launch that spanned paid, owned, and earned channels delivering:

70% increase in sales
300M impressions
462% increase in engagement on corporate social channels
612% increase in website traffic

Product Launch Spanning Paid, Owned and Earned Channels. Sponsorship Activation.

Hilton "Light the Way" Event

Activating Brand Purpose

After establishing Hilton's brand purpose, "to spread the light and warmth of hospitality," a ridiculously awesome quote from Conrad himself, our team used it to create a series of B2B experiences that built the brand and increased new hotel commitments to an all-time high for the company.

Amazon Key In-Garage

Partnership Activation

A lot goes into launching a service that requires consumers to download TWO apps. By breaking down channel silos and mapping out the user experience across both the Chamberlain Group and Amazon eco-systems, we built awareness, educated consumers and drove adoption in 10 markets. Today, in-garage delivery is available in all 50 states and has delivered over 50M packages.

Chamberlain Group

The Value of Orchestration

While at Upshot, I led our fully integrated team supporting the Chamberlain Group brands (LiftMaster, Chamberlain, MyQ). We partnered with leadership to implement a process to deliver world-class work spanning from annual planning to product launches and campaign optimization to the delivery of strategic initiatives. Year one results included:

19% increase in dealer lookups
67% increase in website traffic
36% increase in e-commerce revenue