Experience
Chief Brand Activation Officer
5/2023 - 11/2023
Guaranteed Rate
Led an integrated in-house team of 60 employees, supporting a portfolio of brands, and delivering 2,500+ programs annually.
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Reduced time spent on non-revenue generating activities by 75% via redesigned program intake process.
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Accelerated creative development time by 30% by adopting AI and other marketing technology.
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Improved resource allocation by 60% by implementing a tiered product launch strategy.
SVP, Marketing
2/2022 - 5/2023
Guaranteed Rate
Developed, executed, and optimized an annual marketing calendar that included 35+ brand, product, and audience-specific campaigns.
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Achieved 98% on-time delivery rate by redesigning workflows for brand, product, and quick-turn requests.
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Authored value propositions for over 25 financial products via close collaboration with product teams.
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Lead generation campaign helped Guaranteed Rate Insurance achieve its most profitable month ever.
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Go-to-market strategy for Same Day Mortgage helped drive $3B in revenue in five months.
Head of Account Service & Brand Strategy
1/2021 - 2/2022
SixSpeed
Won $2MM in new business in six months by revamping account service and business development to support aggressive agency growth goals.
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Accelerated restructuring by updating job descriptions, career pathing, and employee training.
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Expanded capabilities through a combination of new hires and building an expert network of freelance and strategic partners.
SVP
3/2015 - 1/2021
Upshot Agency
Designed and implemented a fully integrated operating model to deliver marketing solutions ranging from brand positioning to visual identity refreshes to annual planning and execution for leading home improvement brands including Chamberlain, LiftMaster, MyQ, Therma-Tru, Fiberon, Fypon, and Elkay.
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Expanded agency capabilities to include paid media, analytics, and content.
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Tenure of employees within the operating model was 4x general agency.
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Integrated annual planning process delivered record-high brand awareness (81%) and increased dealer leads by 1900% for LiftMaster.
VP
1/2011 - 3/2015
Upshot Agency
Established the B2B practice within the agency, supporting brands looking to build awareness and preference with key audiences including Hilton, The Chamberlain Group, Nuveen, Elkay, and Physicians Immediate Care.
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Developed agency POV, thought leadership, and employee training for a cross-functional team of 40 employees.
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Successful lead-generation campaigns grew client revenues by 350% over four years.
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Led cross-functional effort to reposition and refresh Chamberlain Group brands, fueling +10% growth for three consecutive years.
Additional Experience
Upshot Agency
Chicago, IL
VP, Hilton Worldwide
Leading Global B2B Team
VP, MillerCoors
Leading Regional Marketing Team
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VP, Keratsotes Theatres
Creating and Launching ShowPlace ICON brand
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VP, Disney Vacation Club
Growing Membership and Deepening Owner Loyalty
Professional skillset
Agency Management
Annual Planning
B2B Marketing
B2C Marketing
Brand Activation
Brand Development/Positioning
Employee Development
Event Marketing
Executive Leadership
Go-To-Market Strategy
Lead Generation
Marketing Operations
Organizational Design
Product Strategy and Launches